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AA
ACME Association (Sample)
Reinventions in motion
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Reinventions complete
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Top objective

Grow and keep members

Your roadmap is sequenced to move this first. Start with #1: it moves the metric you care about most.

Top metric
Retention Rate
82

Target 90 · 6-12 months

★ Start here
1
Objective A · Member Acquisition
Identifying the right member prospects and where to find them
Member AcquisitionGrow and keep members
Strong ROIHighEffort: Low
2
Objective A · Member Acquisition
Generating awareness among non-member professionals in the target market
Member AcquisitionGrow and keep members
Strong ROIHighEffort: Low
3
Objective A · New Member Onboarding
Capturing the right information from new members at signup
New Member OnboardingGrow and keep members
EfficientHighEffort: Low
4
Objective A · Member Retention and Renewal
Monitoring engagement signals across the active member base
Member Retention and RenewalGrow and keep members
High ROIHighEffort: Medium
5
Objective A · Member Retention and Renewal
Identifying members at risk before the renewal window opens
Member Retention and RenewalGrow and keep members
High ROIHighEffort: Low
Showing the top 5 of 11