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AA
ACME Association (Sample)
Reinventions in motion
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Reinventions complete
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Owners assigned
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Top objective

Grow and keep members

Your roadmap is sequenced to move this first. Start with #1: it moves the metric you care about most.

Top metric
Retention Rate
82

Target 90 · 6-12 months

★ Start here
1
Objective A · Member Acquisition
Identifying the right member prospects and where to find them
Member AcquisitionGrow and keep members
Strong ROIHighEffort: Low
2
Objective A · Member Acquisition
Generating awareness among non-member professionals in the target market
Member AcquisitionGrow and keep members
Strong ROIHighEffort: Low
3
Objective A · New Member Onboarding
Capturing the right information from new members at signup
New Member OnboardingGrow and keep members
EfficientHighEffort: Low
4
Objective A · Member Retention and Renewal
Monitoring engagement signals across the active member base
Member Retention and RenewalGrow and keep members
High ROIHighEffort: Medium
5
Objective A · Member Retention and Renewal
Identifying members at risk before the renewal window opens
Member Retention and RenewalGrow and keep members
High ROIHighEffort: Low
6
Objective C · Event Planning and Production
Managing event logistics across vendors, venues, and timelines
Event Planning and ProductionMake the conference and events a financial and member asset
Strong ROIHighEffort: Low
7
Objective C · Sponsor and Exhibitor Management
Identifying and approaching the right sponsors for each event
Sponsor and Exhibitor ManagementMake the conference and events a financial and member asset
EfficientHighEffort: Low
8
Objective C · Sponsor and Exhibitor Management
Delivering on sponsor commitments without things getting missed
Sponsor and Exhibitor ManagementMake the conference and events a financial and member asset
Strong ROIHighEffort: Low
9
Objective C · Event Marketing and Registration
Getting the right members to register early enough to plan around
Event Marketing and RegistrationMake the conference and events a financial and member asset
High ROIHighEffort: Low
10
Objective E · Sponsorship and Partnership Revenue
Closing sponsorship commitments before the budget season closes
Sponsorship and Partnership RevenueBuild and diversify the financial foundation
High ROIHighEffort: Low
11
Objective E · Sponsorship and Partnership Revenue
Retaining sponsors year over year by demonstrating value
Sponsorship and Partnership RevenueBuild and diversify the financial foundation
High ROIHighEffort: Low